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February 21, 2019 2 min read

Blue is the color of the sea and the sky and is often associated with feelings of peace and serenity.The Indian city of Jodhpur also known as the “Blue City” is covered in beautiful variations of the shade and helped inspire Austrian designer Vera Fritsch to create Monsoon and Beyond.

Artisans in Jaipur craft and create this collection with love and care. It’s always wonderful to find brands who work to maintain sustainability and cultural appreciation.

We asked designer Vera Fritsch a few questions to learn more!



What was the inspiration behind Monsoon & Beyond?

Every creation is inspired by India’s beauty, heritage and culture. With my designs, I want to tell visual stories about this mesmerizing country. The fabric, color, artwork and craftsmanship that I choose for a collection are all in line with the story that I want to tell. For example: for our Jodhpur Resort Collection I chose to use soft hand-woven cotton and silk fabrics, used the ancient art of hand-block-printing to create prints in soothing shades of blue to reflect the atmosphere and beauty of the Blue City of Jodhpur.  

Why is it important to you that Monsoon & Beyond sources ethically?

It is part of Monsoon and Beyond’s core identity to celebrate Indian craftsmanship and its artisans. I love co-creating with these incredible talented people and it fills me with pride to be able to say that my label is contributing to preserving ancient handicraft techniques that are slowly disappearing.


As an Austrian originally, what drew you to India and its culture?

I came to India more than 11 years ago because of an interesting job offer at that time. I was always very adventurous, loved living abroad and discovering different cultures, but nothing prepared me for India. On so many levels it was and still is the ultimate adventure to me. I still cannot get enough of India's colorful festivals, its culture, its food, its incredible heritage and its people. I fell in love with India 11 years ago and I guess I am still very much in love.


What are you excited about in the future for Monsoon & Beyond?

I am extremely excited about our upcoming collection of silk and cotton garments and accessories inspired by the most beautiful monument in the world - THE TAJ MAHAL

What is your favorite vacation spot in India?

Rajasthan

Chai or coffee?

Coffee – no question!

If you were to have a friend come visit India with you, where are the three places you would make sure to take them?

That's easy: 1) to Delhi for a cycle tour through Old Delhi and a meal at Dharampura Haveli, 2) to Jaipur to see the majestic Amber Fort and have a cocktail at the iconic Bar Palladio, 3) Udaipur and stay right on Lake Pichola.

Vogue or CN traveller?

BOTH

What are your top three favorite instagram accounts you follow?

@mariehelenedetaillac

@serendipitydelhi

@catsofinstagram


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