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AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. AROOP's fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless and speaks of quality craftsmanship. Comfortable fabrics, subdued colors with intrinsic silhouettes are the brand’s identity. AROOP strongly believes in giving back to Mother Earth as much as we benefit from her. AROOP strives to ensure minimum waste while producing every bit of clothing and upcycling left-over small scraps on books, headbands, quilts or other items.